Erotic toys shop

Brief
Arouse interest for the erotic toys shop with as little expenditure as possible.

Idea
When customers leave an erotic toys shop, they are ususally equipped with shopping bags that are intended to look inconspicuous. Therefore the agency designed shopping bags that deal with the subject sex openely and playfully, thus deliberately provoking people and attracting great attention.

Result
The erotic toys shopping bags very soon become cultic objects.
Erotic toys shop customers turned to walking advertisement and attracted
Interest which produced an influx of many new customers.